Creating your story

Producing content

Once you have identified what you want to say, and the approaches that your audiences will respond to there are likely to be a range of tools to help you, but it can be challenging to work out which ones are best for the particular task at hand.

Creating your story begins with getting the right tone and approach – so you may need to use more formal language for a funder than you would with the general public. You may have to write your story in several different ways. No matter which tools you choose to package your story, the content your produce is critical. You can get people to help you with this or you can get feedback to see how effective your writing is. There are also online tools to check your writing if you don’t have any people to help with this.

We will be providing some ideas and support around selecting the best tools and packaging your stories. Sometimes making an audio file from your writing can add a new element to your content, and can give a more personal voice to your words. Combining words, audio and images in a short video can provide content to use in live presentations or to make available on the web.

Be prepared to take some imaginative approaches to telling your stories – it can make you stand out from the crowd.

For more information about specific methods see our Storytelling Tools Page.

“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.”
― Neil Gaiman